That’s a very good question! On June 21st I wrote a post about managing social media and shared a really great resource about Simplifying Social Media through Systems. That was regarding the WHAT to share, now let’s tackle the WHEN to share!
I honestly didn’t know this even made a difference, but apparently it does and it makes 1000% sense.
Put out content when your target audience is online and more likely to see and engage with you! Timing is the key and can lead to more likes, comments, shares, and click-throughs, and who doesn’t want that? DUH!
Now, this will vary on each of your social media platforms but the folks at Unmetric analyzed data and came up with this awesome infographic below to make it easier for us. Use the infographic as a guide to start, but be sure to be attentive to your own data to learn what time your audience prefers and what works best for you because each industry and region will be different.