Tutorial Written: 1/20/19
Your post title is perhaps the most important part of marketing your blog post. Your post content may be brilliant, but if you have a poorly written blog post title, your readers are going to skip right over it. The post title is what’s going to sell your content, it’s the first thing your visitors will read, so it’s essential your titles be well thought out, effectively written, and engaging. You want to entice your readers to want to keep reading and share your post with others. Your post title is what represents your content on social media, search engines, and in your email newsletter, so taking the time to create fabulous titles is crucial to the overall success of your blog post.
Below are 8 tips for writing effective and engaging blog post titles that will help take your blog to the next level.
1. Keep Titles Short, Catchy, Engaging, and Unique
Your post title should describe in one short, engaging phrase the overall message of your post. Catchy blog titles motivate people to click and read your blog. And every single click matters because that’s the secret in determining whether your blog is destined to be liked and shared or whether it’s going to end up in the universal trashcan. Don’t forget about keywords! Adding strong, relevant keywords to your post title is essential for SEO. Google will cut off really long post titles, so it’s wise to keep your titles shorter than 70 characters.
To help you out, you can run your headline through EMV Headline Analyzer. This brilliant tool will find the emotional marketing value of your headline by analyzing and scoring your title to see if the words will have the ability to reach the reader at an emotional level. You can also use Headline Analyzer by CoSchedule which also gives tips on how to improve your headline.
Creative Ways to _____
Why _____ Is Harming You
Brilliant Ways To _____
The Ultimate Guide To _____
The Advanced Guide To _____
The Beginner’s Guide To _____
The Best Kept Secrets to _____
Little Known Secrets to _____
Fast Solutions To _____
Amazing _____ To Try Right Now
Ways to Unlock _____
Getting Started With _____
2. Use “How To” Titles
One of the most popular search queries out there is “How To”. It’s a great phrase to use in your post titles because readers love learning useful and relevant information fast, which makes “How To” posts a favorite among readers. BONUS: Besides catching the reader’s attention, using “How To” in your post title will also attract search engines.
How To Create More _____
How To Tell If _____
How To Quickly _____
How To Find _____
How To Make A Strong _____
How To Rock _____
How To Jump Start _____
How To Unlock _____
How To Get Rid Of _____
How To Make _____ In _____
How To Make a Powerful _____
How To Create _____ That Gets _____
3. Ask Question Titles
Asking questions can inspire curiosity and get readers thinking of a response, in turn compelling them to click through or continue reading the blog post. The key is asking the right questions that resonate with your specific audience. Don’t ask questions that can be answered with a “no”. Why? If a reader’s automatic response is “no,” they are less likely to click through, seeing as they already know the answer.
Is ____ Secretly a ____?
Should You Create ____ To ____?
Why Do You Need To ____ For ____?
Is ____ Affecting Your ____?
What Do You Do With ____?
Where Do You Find ____?
Why Don’t Husbands Ever _____?
Who Else Doesn’t ____?
Are You Too _____ For _____?
Why Do Kids _____?
Want To Dramatically _____?
What is Better, _____ or _____?
4. Use Number Titles (List Posts)
Readers love a good list because they are easy to visually scan to get a clear idea of what to expect in your post. Starting or ending your post title with a number makes a title very impactful and immediately makes it infinitely more engaging.
10 Beautiful Ways To _____
8 Ways to Avoid _____
10 Things Your _____
10 Reasons You Should _____
15 Must Haves For _____
5 Types Of _____
15 Rules To Being _____
10 Habits For _____
20 Ideas To _____
15 Proven Ways To _____
20 Best Ways To ______
25 Pointers For _____
5. Use Strong Action Verbs
Use strong, punchy action verbs that will totally entice your readers to read your post further and share it.
6. Use Powerful Adjective Words
Use powerful adjectives to make your post sound more appealing and increase the likelihood that your readers will read the full post and share it.
7. Use Intriguing & Shocking Post Titles, But Don’t Overuse or Mislead
You know what I’m talking about right? Titles that make your eyes bug out of your skull and you say – WTF?
- 5 Ways Stores Use Weather to Trick You Into Buying Crap
- Why Successful People Are Douchebags
- Failure Is An Option, Do It Now
- 10 Reasons Men Should Demand Dinner From Their Wives
- How I’m Going To Blow Off My Customers And Wreck My Business
- How Spending $5 on a Shirt Made Me $25,000
- 5 Shocking Things I’d Love to Do to My Mother-in-Law
You have the urge to open the email or click on the link. The urge is almost impossible to resist even though you would never normally read those types of articles. Even though you know you’re being manipulated, you can’t stop yourself from taking a quick peek and reading it. Wouldn’t you want your readers to feel the same way? Sure – Why Not!?
Yes, you will get some bites using these types of blog titles or tactics, but don’t overuse them. If your title doesn’t coincide with the main message of your post or even the overall blog topic, you’ll lose credibility and tarnish your reputation. While it might be tempting to manipulate your title just to get more attention, it’ll only hurt your blog in the long run. Not to mention that the search engine will eventually ignore your site because your title does not match its content. Use sparingly, please!
8. Use Free Headline or Post Title Generators
I’m saving the best for last. If despite all the ideas listed above, you are still unable to think of ideas for your blog post title or if your creative juices aren’t flowing, I got your back! Coming up with great blog post titles couldn’t be easier thanks to Free Headline or Post Title Generators. Some of the more popular ones available are:
And that’s it! I really hope that these tips have given you great ideas for writing your next blog post title that will get your readers excited enough to pay attention, read, and share your posts.